Just Her was a campaign project for my Typography II class at the University of Tampa. The objective of the project was to pick a women's rights issue and create a full-length campaign including an infographic, merchandise, outdoor billboards, and any other elements that would shape the campaign. Just Her is a foundation focusing on the pink tax, referring The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. The purpose of the campaign is to bring awareness to the issue and raise money towards creating hygiene boxes filled with "luxury" items such as razors, shampoos, underwear, etc. to be donated to women in homeless shelters.

Just Her